X Change 2010 :: Extra Special Discount for Unica Customers

September 20-22, 2010 at the Monterey Plaza Hotel & Spa, Monterey, CA


X Change is the premier conference for web analytics professionals.

The X Change Conference is built around “Huddles” – small group break-outs led by enterprise analytics managers and senior practitioners. Last year's discussion-leaders included web analytics managers from Adobe, AOL, Barclays, Best Buy, Charles Schwab, Hewlett Packard, Intuit, Microsoft, Nokia, Salesforce, The New York Times, Turner Broadcasting and many other top brands.

X Change is a rare opportunity to talk, peer-to-peer and in-depth, with many of the most sophisticated enterprise web analytics managers and professionals in the world.

If you are interested in saving up to $400 for this amazing event please send a message to either myself (Lee Isensee) or Akin Arikan.
Please note that this extra special offer is only valid for Unica customers.

X Change Web Analytics Conference Advantage:

  • Small and intimate in size – X Change is about serious enterprise measurement.
  • All conversational, peer-to-peer format ("Huddles") hosted by real practitioners.
  • Highly targeted for enterprise measurement managers and professionals.
  • Cutting edge talks around the issues that really matter.
  • No tracks – you pick the discussion topics you care about most.
  • X Change Think Tank Training: An optional extra day of totally unique mentored training.


Monday, September 20
8:00am - 9:00am Think Tank Registration/Check In
9:00am - 4:30pm X Change Think Tank Training (optional advance 1 day training)
6:00pm - 8:00pm X Change Welcome Reception at Monterey Plaza Hotel

Tuesday, September 21
7:30am - 9:00am X Change Conference Registration/ Breakfast
9:00am - 10:00am Welcome Keynote
10:30am - 12:00pm 1st Huddle Sessions
12:15pm - 1:15pm Lunch at Oceanfront Terrace
1:30pm - 3:00pm 2nd Huddle Sessions
3:00pm - 3:15pm BREAK
3:30pm - 5:00pm 3rd Huddle Sessions
7:00pm - 8:00pm Wine Reception - Seahorse Exhibit/Monterey Bay Aquarium
8:00pm - 10:30pm X Change Dinner at Monterey Bay Aquarium

Wednesday, September 22
7:30am - 9:00am Breakfast
7:30am - 9:00am X Change Tete a Tete (one on one meetings with industry experts)
9:30am - 10:30am 4th Huddle Sessions
10:30am - 10:45am BREAK
10:45am - 12:15pm 5th Huddle Sessions
12:15pm - 1:15pm Lunch at Oceanfront Terrace
1:30pm - 3:00pm 6th & Final Huddle Sessions
3:45pm - 4:30pm Closing Keynote with Gary Angel (Semphonic) and Eric Peterson (Web Analytics Demystified)
4:30pm - 5:30pm X Change Closing Social

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