Mike Cottingham's Blog (1)

Changing the communications measurement paradigm

There are a couple of things that have bothered me over my years in channel measurement. Well, you might think that if there's only a couple of things that have bothered me over the years, I'm better off than most.  But I have a high tolerance for pain and irritation.  These two things are wolverines gnawing at my shins.



The first relates to how channel measurement, be it web, social media, email or even print and broadcast media, is often considered in isolation of the other…

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Added by Mike Cottingham on October 8, 2013 at 3:30pm — No Comments

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