All Blog Posts (21)

NetInsight - Time to move on... :-(

The time has come... I've been worried about this happening since 2010 when IBM acquired Unica shortly after acquiring Coremetrics just a few weeks earlier.

IBM NetInsight is dead.

The last known NetInsight release was (a fix pack). released on Sept 5, 2014. If something horribly bad happens then IBM support may provide a patch, but there is no commitment. If you really, REALLY love NetInsight you can move over to a Netezza appliance ($$$) where you can…


Added by Lee Isensee on January 27, 2015 at 6:12pm — 2 Comments

Changing the communications measurement paradigm

There are a couple of things that have bothered me over my years in channel measurement. Well, you might think that if there's only a couple of things that have bothered me over the years, I'm better off than most.  But I have a high tolerance for pain and irritation.  These two things are wolverines gnawing at my shins.

The first relates to how channel measurement, be it web, social media, email or even print and broadcast media, is often considered in isolation of the other…


Added by Mike Cottingham on October 8, 2013 at 3:30pm — No Comments

NetInsight Wordpress plugin (not official)

Hello Everyone,

*Disclaimer: this post has nothing to do with my official job*

One of my pet peeves of having a Wordpress blog is that all the plugins for web analytics are vendor specific. While I could write some super elaborate 'all vendor friendly' plugin, it would take more time than I can commit. So, I've whipped together in the past day or two a NetInsight specific Wordpress plugin.

It is a version 1.0.0 release and is certainly not…


Added by Lee Isensee on December 22, 2011 at 3:45pm — 1 Comment

Web Analytics Solution Profiler (WASP) FREE! for IBM Unica Customers

More good news for NetInsight customers!


Folks have been asking for a way to make sure that their NetInsight tags are implemented correctly (on every page, correct variable data, easy to understand variable names, etc..) but thus far customers have been left to their own devices to ensure these aspects.


There are numerous solutions on the market, and many of them are fantastic, yet few/if any of them are FREE and fantastic!…

Wasp - IBM Version UI Continue

Added by Lee Isensee on July 26, 2011 at 12:30am — 1 Comment

IBM Unica NetInsight Enterprise 8.5 New Features

Hello Everyone,


It has been a busy few months here at Unica (errr IBM) but we have not lost sight of our customer's needs!


We are proud to announce availability of the newest, post acquisition, version of NetInsight on premise, now formally known as IBM Unica NetInsight Enterprise, version 8.5.

This download is available today in Customer Central. If you need assistance in upgrading to this new version please contact either your professional services…


Added by Lee Isensee on June 17, 2011 at 1:00pm — No Comments

Unica NetInsight 8.2 New Features

Hello Fantastic NetInsight Users & Admins!

We just wanted to pass along a note/blog post about the brand-new features in NetInsight 8.2.

For on premise customers, this download is available today in Customer Central. If you need assistance in upgrading to this new version please contact either your professional services contact or reach out to technical support and they can direct you to the correct resource.

For on demand customers, you should either already be… Continue

Added by Lee Isensee on November 18, 2010 at 1:14pm — No Comments

IBM Did not buy UNICA for NetInsight ?

Check out the closing remarks by Gary in his blog post about IBMs UNICA acquisition.

Its open for your discussion here..

Added by Ankur Mahajan on August 16, 2010 at 11:16am — 1 Comment

X Change 2010 :: Extra Special Discount for Unica Customers

September 20-22, 2010 at the Monterey Plaza Hotel & Spa, Monterey, CA

X Change is the premier conference for web analytics professionals.

The X Change Conference is built around “Huddles” – small group break-outs led by enterprise analytics managers and senior practitioners. Last… Continue

Added by Lee Isensee on July 19, 2010 at 11:05pm — No Comments

Gary Angel on segmentation with NetInsight

FYI, a beautiful post where you can follow grandmaster Gary Angel as he applies segmentation in NetInsight to extract information and eliminate the noise:

By the way, it is not too late to sign up for Semphonic's Think Tank classes at the upcoming customer…


Added by Akin Arikan on April 27, 2010 at 4:26pm — No Comments

Unica’s Customer Conference, The Marketing Innovation Summit (MIS) 2010

Hello again amazing Unica NetInsight fans!

Unica would like to share the love with our NING group friends for our upcoming customer conference by offering a $100 discount!

Registration is open for Unica’s annual customer conference, the Marketing Innovation Summit (MIS), which is being held Sunday, May 16 through Wednesday, May 19 in Orlando, Florida at the JW Marriott Orlando Grande Lakes.… Continue

Added by Lee Isensee on March 25, 2010 at 6:00pm — No Comments

Upcoming Unica Sponsored Web Analytics Wednesdays - Coming to a city near you!

Hello everyone,

It is great to see all the discussions going on with-in the NetInsight Ning group! Everyone seems to be doing some cool stuff with the product!

Hopefully Unica can help peel you away from your desks for a couple minutes to enjoy a drink (or two) on us and discuss with other industry experts in your area during one of the Web Analytics Wednesdays in your area.

Here are a couple of the upcoming WAWs that Unica is sponsoring:…


Added by Lee Isensee on March 9, 2010 at 11:00am — No Comments

Web Analytics Wednesday (on Tuesday) and NetInsight Post-RUG cocktail event in Toronto!

Hello Good People of the NetInsight NING group,

It's been an exciting year thus far at Unica!

If you haven't heard in early January Unica acquired Pivotal Veracity a leader in the e-mail deliverability and reputation business (P.R. here) as well as today's exciting announcement of the acquisition of Search Bid Management provider MakeMeTop (P.R. here).

Continuing on… Continue

Added by Lee Isensee on February 1, 2010 at 3:41pm — No Comments

Regional User Group(s), coming to a neighborhood near you!

Hello All (again!),

Unica has heard you loud and clear - you want to meet others that are using NetInsight; hear their stories, learn where the solution is headed, etc...

Check out the following URL for details on the upcoming Unica Regional User Groups with NetInsight specific content, in the following cities.

Regional User Group guests have the opportunity to:

*… Continue

Added by Lee Isensee on December 2, 2009 at 12:12pm — No Comments

Twin Cities Web Analytics Fanatics Unite! WAW - 23rd September

Hello All,

I just wanted to remind everyone in the Twin Cities (MN) area know that next week Unica will be sponsoring Web Analytics Wednesday in St. Paul at Dixies on Grand ( There will be FREE drinks tickets and food for everyone to enjoy in while chatting up other local experts.

Thanks and have a great week!

Lee Isensee…


Added by Lee Isensee on September 17, 2009 at 2:48am — No Comments

Boston NetInsight fans, come party with Unica!

Hello NetInsight fans!

I just wanted to to let everyone in the Boston area know that this week Unica will be sponsoring Web Analytics Wednesday in Cambridge at Asgard ( As always, there will be FREE drinks and food for everyone to sip and snack on while chatting up other local web analytics experts.

Additionally Unica will be giving away some brand new swag to go with our updated… Continue

Added by Lee Isensee on August 10, 2009 at 5:30am — No Comments

XChange 2009 - Just For Unica Customers!

Thanks to the kind folks at Semphonic and Eric Peterson, we are able to offering a 15% discount (even better than the Early Bird discount!) to all Unica customers registering for the upcoming XChange 2009 Web Analytics Conference.

XChange 2009 is being held Thursday, September 10th and Friday, September 11th at the St. Regis Hotel, San Francisco, California.

All you will need to do is enter the promo code XCUnica when you register at:…


Added by Lee Isensee on July 23, 2009 at 10:00pm — 1 Comment

User configuration

Hi all - got another one

Were setting up to build a new NetInsight environment (all new) so, upgrade from existing version to latest is not an option. User settings (roles, profiles, PASSWORDS etc) are kept in a file called mynt.dat in \data\. However, I've been told that I cannot copy the file from one version to the next and will need to enter the information manually in the new installation.

As you might imagine (or maybe know ! ) this could and probably will be a long… Continue

Added by Bob on July 15, 2009 at 8:54am — 1 Comment

Don't forget to modify your search engine definitions

Within the past couple of months, there have been two major changes in the search engine market that can affect your data:

1. Google changed the URLs that will appear in your Referrer reports and are used for keyword parsing. Unfortunately, the URL they use is one that is explicitly excluded in NetInsight's default keyword definitions. If you're an On Demand customer, Unica has already made this modification for you. If you're On Premise, you've probably received a communication… Continue

Added by Angie Brown on June 4, 2009 at 3:30pm — 2 Comments

Track blocked pop-ups

This is something I wrote just this morning to monitor any pop-ups being blocked on our site. It's not revolutionary, but it may save you time if you need it. Or maybe if you're just curious to see if this is an issue on your site...

function testPop () {

if (newWin && {

//**** add tracking code here if you want to track pop-up success *****

} else {

//**** add tracking code here if you want to track pop-up blocked… Continue

Added by Chris Evans on May 21, 2009 at 2:00pm — No Comments

Resources for NetInsight

Hello Everyone,

I hope you are all aware of Unica's Customer Central website. Customer Central has all the downloads and documentation associated with our products. If you are not using the NetInsight Knowledgebase, you are missing out! This is a protected website for clients who have a support agreement in place. if you need credentials, please email: .

We also email a newsletter at the end of the month. Please let me know if you need to be added to… Continue

Added by Dave Sidlauscus on April 23, 2009 at 6:20am — 2 Comments

© 2019   Created by Wendy Ertter.   Powered by

Badges  |  Report an Issue  |  Terms of Service