mattlukoff
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mattlukoff's Discussions

multi channel attribution
3 Replies

Does netinsight have capability to perform multi-funnel analysis (beyond last click attribution)? I haven't been able to find anything on my own.Continue

Tags: channel, multi

Started this discussion. Last reply by mattlukoff Jan 19, 2013.

Why is my properly tagged traffic not being bucketed correctly
3 Replies

Hi,Does anyone have any ideas why I would be seeing many visits which were tagged with the umedium parameter (from a paid search or banner ad link) show up with medium = none (in other words as…Continue

Started this discussion. Last reply by Bob Mitchell Oct 19, 2012.

tracking redirects
1 Reply

Hello,Can anyone advise how to track redirect pages in Netinsight. For instance, I have a page (page 1) that redirects to another page (page 2) but all of campaign urls (which contain valuable…Continue

Started this discussion. Last reply by Lee Isensee Oct 10, 2012.

&pkw parameter
3 Replies

Is anyone familiar with the parameter called pkw as in &pkw=I'm wondering whether that's specific to my implementationContinue

Started this discussion. Last reply by mattlukoff Sep 20, 2012.

 

mattlukoff's Page

Latest Activity

Todd Belcher replied to mattlukoff's discussion how long does it take to record a Visit?
"Hi Matt & Nicole, When I reconcile agency/publisher click reporting with web analytics data, I'm usually looking for four metrics: 1. Clicks reported by publisher 2. Visits attributed in analytics 3. Views directly attributed (had the…"
Jan 25, 2013
mattlukoff replied to mattlukoff's discussion how long does it take to record a Visit?
"Hi Nicole, I  never really fully solved the issue but I also didn't implement Lee's suggestions. From what I've read, there will always be some difference between paid media clicks and website visits because they are 2 different…"
Jan 24, 2013
Nicole Gustas replied to mattlukoff's discussion how long does it take to record a Visit?
"Matt, I'm seeing a similar issue. Did you ever find a resolution to this? Nicole"
Jan 24, 2013
mattlukoff replied to mattlukoff's discussion multi channel attribution
"Thanks guys."
Jan 19, 2013
Todd Belcher replied to mattlukoff's discussion multi channel attribution
"Hi Matt, As Bob referenced, the latest release of NetInsight has built in capabilities to parse tracking URLs from every occurrence, and not just the first view of a visit. This also comes along with a conversion paradigm which allows you to start…"
Jan 19, 2013
Bob Mitchell replied to mattlukoff's discussion multi channel attribution
"There is an attempt at this in the latest version (8.6, maybe even 8.5). Take a look under options -> reporting -> integrations. Then add the 'Marketing Attribution' integration. I've only had a little play with this, so let me…"
Jan 17, 2013
mattlukoff posted a discussion

multi channel attribution

Does netinsight have capability to perform multi-funnel analysis (beyond last click attribution)? I haven't been able to find anything on my own.See More
Jan 16, 2013
Bob Mitchell replied to mattlukoff's discussion Why is my properly tagged traffic not being bucketed correctly
"Matt, From what you're saying I'd guess that you have a parameter to extract this, but that doesn't explain how the 'none' ends-up there (unless you have an interesting/complex configuration, but then you wouldn't be…"
Oct 19, 2012
mattlukoff replied to mattlukoff's discussion Why is my properly tagged traffic not being bucketed correctly
"Hi Bob, thanks so much for helping. Here's one of the urls from the entry page breakdown report. I kept everything the same except the values. http://www.mywebsite.com/?WT.mc_id=XYZ12424&source=XYZ12424&umedium=Text Link&uadpub=A…"
Oct 18, 2012
Bob Mitchell replied to mattlukoff's discussion Why is my properly tagged traffic not being bucketed correctly
"Can you give us a clue as to the whole landing page URL that you're using and how you're reporting on this campaign activity in NetInsight - are you using the built-in campaign tracking or parameters or what? -bob"
Oct 18, 2012
mattlukoff posted a discussion

Why is my properly tagged traffic not being bucketed correctly

Hi,Does anyone have any ideas why I would be seeing many visits which were tagged with the umedium parameter (from a paid search or banner ad link) show up with medium = none (in other words as direct traffic)?I've tested with an http analyzer tool and the parameters are being correctly bucketed at that point.Thank you.See More
Oct 18, 2012
Lee Isensee replied to mattlukoff's discussion tracking redirects
"Hello Matt, There will need to be a bit of code trickery on your redirection / interstitial page to hand off the querystring parameters and force the retention of the source link. Assuming you are using a web solution that isn't just raw…"
Oct 10, 2012
mattlukoff posted a discussion

tracking redirects

Hello,Can anyone advise how to track redirect pages in Netinsight. For instance, I have a page (page 1) that redirects to another page (page 2) but all of campaign urls (which contain valuable tagging info) go to Page 1. How can I keep the campaign parameters from falling off (and the visit from subsequently being bucketed as direct) during the redirect to Page 2?Thanks in advance,MattSee More
Oct 10, 2012
mattlukoff replied to mattlukoff's discussion &pkw parameter
"thanks Bob and Lee."
Sep 20, 2012
Lee Isensee replied to mattlukoff's discussion &pkw parameter
"Hello Matt, Bob is correct that it is not a hard coded parameter in the NetInsight parser but the &pkw= query string value was typically used for parsing the Paid Keyword value when using a landing page link from a search engine. It is highly…"
Sep 20, 2012
Bob Mitchell replied to mattlukoff's discussion is there an issue to use spaces in my campaign tagging parameters?
"It *should* work okay - browsers should replace that (for HTTP transport) with %20 - NetInsight will decode that nicely and present it as the original space. Unfortunately it's quite likely to get broken by the real world, so if you share this…"
Sep 14, 2012

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