"Hi Wendy! Mainly - for Content Engagement - that's my new project here at Vance Publishing. Would be happy if you could comment on the framework I'm trying to build. :) If you'd like I can send you more info...
What about you - how do…"
Any Publishers here? I'm looking for ideas/thoughts in regards to Content Analytics - specifically how to to measure Content Engagement in a publishing environment. Content Engagement metric (s) can be used to prioritize how "engaging" each Editor/Content Category/ and Article is. These are 3 primary dimensions, but there could be more depending on CMS. It could even go as far as building comp package for each Editor based on how "engaging" their work is... In other words, lots of…See More
"Both of those could be done via Visitor Profiling. Basically create visitor profiles for each of your activities in the visitor conversion lifecycle, and then use Affinity to conversion for each of the profiles you've created. Affinity…"