Slava Sambu
  • Male
  • Lincolnshire, IL
  • United States
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Slava Sambu's Friends

  • Michlle Rutan
  • Breanna Wigle
  • Angie Brown

Slava Sambu's Discussions

Content Analytics

Started May 21, 2009


Slava Sambu's Page

Latest Activity

Slava Sambu left a comment for Wendy Ertter
"Hi Wendy! Mainly - for Content Engagement - that's my new project here at Vance Publishing. Would be happy if you could comment on the framework I'm trying to build. :) If you'd like I can send you more info... What about you - how do…"
May 21, 2009
Slava Sambu updated their profile photo
May 21, 2009
Slava Sambu posted a discussion

Content Analytics

Any Publishers here? I'm looking for ideas/thoughts in regards to Content Analytics - specifically how to to measure Content Engagement in a publishing environment. Content Engagement metric (s) can be used to prioritize how "engaging" each Editor/Content Category/ and Article is. These are 3 primary dimensions, but there could be more depending on CMS. It could even go as far as building comp package for each Editor based on how "engaging" their work is... In other words, lots of…See More
May 21, 2009
Slava Sambu replied to Michlle Rutan's discussion Attribution Anyone
"Both of those could be done via Visitor Profiling. Basically create visitor profiles for each of your activities in the visitor conversion lifecycle, and then use Affinity to conversion for each of the profiles you've created. Affinity…"
May 21, 2009
Slava Sambu replied to Michlle Rutan's discussion Attribution Anyone
"yeah, i think it's going to be a combo of a custom metric and a visitor profile... but what exactly are you trying to do?"
May 21, 2009
Slava Sambu is now a member of NetInsight User Group
May 18, 2009

Profile Information

Vance Publishing Corp
job Title or Role
eBusiness Analytics Manager

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At 6:08pm on May 21, 2009, Wendy Ertter said…
Welcome, Slava! How are you currently using NetInsight?

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