Nanci Mahar
  • Female
  • Chandler, AZ
  • United States
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Nanci Mahar's Friends

  • Dave Sidlauscus
  • Mike
  • Wendy Ertter

Nanci Mahar's Discussions

Affinium Tech Bulletins

Started May 7, 2009

Tracking Flash click-thrus
3 Replies

Started this discussion. Last reply by Nanci Mahar Feb 22, 2010.


Nanci Mahar's Page

Profile Information

job Title or Role

My experience with NI

Things that I've done using NI 7.4
What I've done with NI:
created targeted dashboards
filtered by product division
Keyword analysis (only tracking them from month to month and making quickly links of the most popular ones)
conversion (visit to buy ratio)
Use the NI Overlay viewer (it's a bit clucky with large volumes of data, but works as advertised)

I have not done:
A/B analysis to compare different layouts
Tracked what loyal customers do vs anaonymous

Tried by not successful at path analysis - either organic or optimizing a specific path

I've added java on our web pages to use the Google Analytics tool
I haven't used "clicky" or Urchin

Nanci Mahar's Blog

Getting Started

Posted on April 15, 2009 at 8:18am 0 Comments

Hi everyone, I'm not sure how you want to start or what you want to get out of this user group, but thought I would make some suggestions. Here's what I'm hoping for in this user group:

1. Talk about the NI tool, pool our knowledge and learn from each other
2. Share specifics of how we use the tool to maximize its effectiveness and help each other

I'm open to anything else. What say you?


Comment Wall (2 comments)

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At 1:41pm on April 23, 2009, Wendy Ertter said…
Check out the homepage updates and let me know what you think.
At 2:53pm on April 16, 2009, Dave Sidlauscus said…
Hello Nanci,

Thank you for the invitation. I work in a sales capacity here at Unica; I am responsible for working with existing customers. I am very interested in anything that promotes end user adoption and education. I'll be posting more thoughts and some useful information soon. I look forward to meeting everyone soon!

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