Anyone using the new SEM component yet? What do you think?

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Are you talking about the Paid Search integration? We are in the jumpstart phase, and are planning to set this up. One gotcha I just discovered is you have to be collecting the bid term to match the campaigns to the terms and import the SEM metrics. This means we need to add new parameters to capture the actual term. Apparently you can add a parameter such as nipkw={keyword} to the URL and that will problematically populate the bid term. I haven't started the process yet but plan to in the next few weeks. If anyone as experience with the SEM component, I too would like to hear your thoughts.


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